Lightweight Containers (LWC) is the marketing and sales company of the Key Keg®. 
To be able to create the right environment for an important product launch, Jan Veenedaal, CEO of LWC, the Netherlands, developed a concept for their stand.

Based on this concept and the initial design by Dekave, they contacted Prolyte, asking for a quotation. The one led to the other and soon all parties involved step-by-step evolved from the initial – pretty straight forward- design into the definitive plan, inspired by both the constructive and decorative aspects of the truss.


For a total stand space of 72m2 a construction based on a circular truss with 7 arches was created.
This impressive design was further enhanced by the partly transparent back wall, manufactured by Zichtwerk.

Before the definitive construction could be produced it had to be calculated. The extra loading on the circle, resulting from the weight of the centre ball, had to be taken into consideration, be proved to be no problem.

The complete structure is based on standard arches; however the centre circle is made from one piece, presenting quite a challenge to our circle department.
Moreover, by using as much standard truss as possible, the stand was easy to build, as Donald Cok from LWC commented: “We started building late, but were the first to be ready”.

Looking for an exceptional and attractive stand design, the client was very content with the result.
“Lightweight is very content with this new stand design. The easy of assembly and the limited amount of time we needed were really an eye-opener to us” stated Robert-Jan Knoppers of LWC.